The task was to
Redesign an existing mass-market coffee package to make it more applying to an upscale consumer
So me being Colombian and all decided to do Juan Valdez Coffee (the equivalent of Starbucks in Colombia). There rules were:
“1. Select a popular brand.
2. Sketch out alternative bag and/or tin designs (but leave the logo alone).
3. Conceive a name that will set this brand as “premium”.
4. Design 2 different kinds of packages for two different coffee options.
5. Create ancillary products (cup, napkins, cup holder).”
So far this is what its looking like.